“Our cats are natural explorers, alive to everything in their world. It’s what makes them such fascinating members of the family and brings so much vitality to our home. That’s why Purina Experts have created “Friskies” for adult cats: delicious quality cat food to nourish your explorerÕs endless interest in his world. No Added Artificial Colourants, Flavourings or Preservatives”Friskies” has been feeding cats with good, wholesome nutrition for decades. We fill millions of bowls and this honour comes with great responsibility. That’s why “Friskies” recipes are made with no added artificial colourants, flavourings or preservatives. So you can keep feeding them the same tasty food they love and feel proud about it. “